Guide 10 of 11 · 8 min read

Tutor website: what a tutor or tuition centre site needs

By the ContentMetric team · Checked on 17 October 2026

Parents and adult learners search for a tutor with a specific need: "maths tutor for Grade 9", "IELTS preparation", "piano lessons for a beginner". They open a few sites and look for three answers: can you teach this, are you any good, and what does it cost. This guide is for private tutors and small tuition centres. It shows the pages to build, what goes on each, the prompts to type, and how to set up your Google listing. Near the end we compare us with Wix and Squarespace, and we say where they are stronger.

The six pages a tutor needs

1. Home

In the first screen: what you teach, to whom, and how: "Maths and science tuition for ages 12 to 16, in [area] and online". Add an Enquire button and a WhatsApp or phone link. Under that, give three reasons a family should pick you, based on facts, such as your years teaching, your small group size, or your method. Add one real photo of you or your room.

2. Subjects and levels

A short section for each subject: which exam boards or syllabuses you cover, which ages or levels, and what a first lesson looks like. Be specific. "Maths for ages 12 to 16, covering [syllabus]" beats "all subjects". If you do not teach something, say so. It saves wasted enquiries.

3. Timetable and fees

A table of class times, group size, price per lesson or per month, and what is included. Say how payment works, what the cancellation rule is, and what happens if a student misses a lesson. If you teach online, say which tool you use and what the student needs.

4. About the tutor

Your qualifications, your teaching experience, and how you work with students. State only what is true and can be checked. A short, human paragraph about why you teach is often more convincing than a list.

5. Results and reviews

Use real quotes from parents or students who have agreed to be quoted. Share results only if they are real, and say what they are: "Three of my Year 11 students moved up a grade in [year]". Do not invent numbers. Take care with photos and names of children. Many families do not want a child's picture online, so ask the parent first and check the rules where you live.

6. Enquire

A short form: parent or student name, phone, subject, level or age, preferred days, and a message. Say what happens next: "We reply within a day to arrange a first lesson." Put your safeguarding and privacy policy here if you teach children.

Build it with Claude on ContentMetric

You can type these into the AI assistant inside the ContentMetric editor, or into Claude if you have connected Claude to your site (that needs the Pro plan). Changes land in your draft, and nothing is public until you press Publish. Small, clear requests work better than "make it friendly". Replace the details in square brackets with your own.

First build:

Subjects page:

Timetable page:

Enquiry form:

Local search:

Later edits are one line each: "Add a new Saturday class for [subject], 10am, [price]", "Mark the Tuesday class as full", "Change the term dates to [dates]". Always read what it changed before you publish. If you are new to AI editing, read whether it is safe to let AI edit your website.

Classes, sign-ups and online lessons, honestly

On the Free plan you can add a plain contact form. It sends each message to the address you choose and keeps every submission in a table in your site. That is enough for an enquiry page.

On Pro and above, the Forms & Bookings app is included. It has a Class sign-up template and a Course booking template. You can set weekly hours and a number of places for each slot, so a class can fill up. Each sign-up lands in a Bookings inbox that you confirm yourself, and the student gets a confirmation email if the form asks for their email. You mark a booking as paid yourself, for example after a bank transfer.

You can paste a link or embed code for a calendar or a video into a page with the Embed block. Our help pages do not describe taking card payments for a lesson, running video lessons inside the site, a student login area, term packages, or automatic text reminders. If you need those, use a dedicated tool for tutors and link to it from your site. Need a page in a second language? ContentMetric can hold another language with its own folder of pages.

Google Business Profile tips for tutors

A tuition centre with a room people visit is a normal local business, and should have a profile. A private tutor who teaches at students' homes may be a different kind of business. More in how to get your business on Google.

• Choose the right business type. Google defines a service-area business as one that visits or delivers to customers and does not serve them at its own address. A hybrid business serves customers at its address and also visits them. If you teach only at students' homes, remove your address and set service areas.
• Set service areas by name. You can set up to 20, by city or postal code. A radius is not allowed. Be as specific and accurate as possible.
• Add a booking or enquiry link. Google lets you add a link for people to book an appointment. Point it at your Enquire page. You can also add a link for a list of services.
• Keep hours exact. Show the hours people can actually reach you or visit. Google says complete, accurate information makes a business more likely to appear.
• Get real reviews. Google says more reviews and good ratings can help local ranking. Ask parents and adult students, reply to each one, and do not name children.
• Add photos with care. Show the room, the whiteboard, the materials. Do not show children's faces without clear permission from a parent.

ContentMetric, Wix and Squarespace for tutors

Our view: if you want students to pay at booking, buy lesson packages or join paid video lessons, Wix and Squarespace list those tools and we do not. Choose ContentMetric if you want a clear, trustworthy site that you describe in words and edit by asking, with an enquiry and sign-up form feeding your own diary and, on Pro, a specialist who designs and keeps it up to date. See the Wix alternative page and our AI website builder comparison.

A simple first week

• Day 1: write your subjects, levels, timetable and fees. Gather one good photo and two real parent or student quotes. Build the first draft.
• Day 2: fix the wording by hand. Send a test enquiry from your phone.
• Day 3: publish, then update your Google profile so the details match word for word.
• Day 4 onward: ask happy families for a Google review, and update the timetable each term.

Other trades have their own guides: clinics, fitness and photography.

Common questions