Guide 4 of 5 · 8 min read

Interior designer website: pages, prompts and what to show

By the ContentMetric team · Checked on 17 October 2026

People hire an interior designer after looking at pictures, so the pictures matter. But pictures alone do not win clients. A good designer's site also answers the questions that come next: what do you charge, how do you work, have you done something like mine, and how do I start? This guide shows how to build that.

The pages an interior designer needs

1. Home

One very good photo, one sentence on what you do and for whom ("Family homes and small restaurants in [city]"), three featured projects, and an Enquire button. Keep the page light. Let the images carry it, but add real words so search engines and AI assistants know what you do.

2. Projects (a page for each)

Do not make one endless gallery. Make a page per project: a title, the location or type of space, the size, the brief, what you did and what changed, six to twelve photos, and the date. Add the photographer's credit if you have one. A short "before" description is more convincing than ten extra photos.

3. Services and fees

List what you offer: full design, a single room, styling, project management, online consultations. Say how you charge (fixed fee, hourly, percentage, or a mix) and a starting figure or range. This single step stops unsuitable enquiries and speeds up good ones.

4. Process

Five or six steps: first call, site visit, concept, drawings, ordering, installation. Say how long each takes and what the client does at each step. Clients choose designers who make the unknown feel safe.

5. About

Your photo, training, years in practice, and the kind of work you do best. Mention any press or awards you really have, and nothing you do not.

6. Enquiry

A form with name, email, phone, project type, location, rough budget, timing, and a place to upload photos of the space. Say what happens next and when they will hear from you.

Build it with Claude on ContentMetric

Use the AI assistant in the editor, or Claude once you have connected it to your site (Pro and above). Upload your photos to the Media library first. Edits stay in your draft until you press Publish. Fill in the square brackets.

First build:

Project pages:

Services and process:

Enquiry form:

Then: "Write a page title and description for each project that names the type of space and the city", and "Add a Press section with these three mentions: [list]."

What ContentMetric does well here, and what it does not

Well: a form can ask a visitor to attach a photo of their room. It accepts JPG, PNG, HEIC or PDF files up to 5 MB, and only you and your team can open them. Repeating things like projects can be kept as entries in a collection, and the assistant builds the page that lists them. Consultation requests can use the appointment form on Pro, with weekly hours and a limit on places.

Not documented in our help pages: invoices, contracts, proposals, a client login or a project board. Storage is 10 GB on Free and 50 GB on Pro, which suits a portfolio of web-sized images, but not original large files, so keep your full-size images elsewhere. For documents you send clients, use your normal invoicing and contract tools.

Google Business Profile tips for interior designers

Many designers work at clients' homes or in a studio by appointment. Set your profile up to match. More in how to get your business on Google.

• Decide: studio or service area. Google says a business that does not serve customers at its address should remove the address and use service areas. You can set up to 20 areas by city, postal code or similar, not a radius. A studio people visit can show its address.
• Choose a specific primary category. Google says your categories affect local ranking, and that you cannot invent your own. Add a few extra categories that truly fit, such as a department you really run.
• Use the services list. For eligible businesses, Google lets you add services with a description and price. Use the same words as your Services page.
• Add project photos. Choose finished work in focus, well lit and unfiltered. JPG or PNG, between 10 KB and 5 MB, with a recommended size of 720 by 720 pixels.
• Link to your Enquiry page. Add it as the appointment link, so people can ask for a consultation from the map.
• Ask past clients for reviews. Google says more reviews and good ratings can help your ranking. Reply to each.

ContentMetric, Squarespace and Wix for designers

Our view: Squarespace is stronger if you want your website, invoices, contracts and newsletters in one place. ContentMetric is better if you would rather describe the site in words, change it by asking, and, on Pro, have a specialist design and maintain it so you can stay on site visits. See our AI website builder comparison and the Wix alternative page.

A first week

• Day 1: choose your best three projects. Write the brief and result for each in a few sentences.
• Day 2: resize photos to web size and upload them. Build the draft.
• Day 3: send a test enquiry with a photo attached, then publish.
• Day 4: update your Google profile and add one project at a time every month.

Related: photography websites cover image-heavy pages in more detail.

Common questions