Guide 7 of 11 · 8 min read

Contractor website builder: plumber, electrician and renovation sites

By the ContentMetric team · Checked on 17 October 2026

When a pipe bursts or a kitchen needs redoing, people search on their phone, look at a few sites, and call the one that looks like it knows the job. This guide is for plumbers, electricians, renovators, painters and other trades. It shows the pages to build, what goes on each, the prompts to type, and how to set up your Google listing. Near the end we compare us with Wix and Squarespace, and we say where they are stronger.

The six pages a contractor needs

1. Home

In the first screen, say what you do and where: "Electrician in [area]" or "Kitchen and bathroom renovation in [area]". Add a phone button that works on a mobile, and a Get a quote button. Below that, show four or five photos of finished work, your years in the trade, and any licence or insurance you actually hold. If your area requires a licence number to be shown, put it in the footer. Check your local rules.

2. Services

One short section per job type: for a plumber, leaks, drain blockages, water heaters, new fittings; for a renovator, kitchens, bathrooms, flooring, whole-home. Say what the job involves, a typical time, and whether you give a free quote or charge a call-out fee. If you do emergency work, say your hours for it. Do not list work you do not want.

3. Projects

This is the page that wins renovation work. Show six to twelve finished jobs. For each: a before photo, an after photo, the type of job, the area, and how long it took. Use your own photos and ask the owner before you show their home. Never use a picture of someone else's work.

4. Areas we cover

List the districts or towns you work in. Customers search "plumber in [district]", and a page that names the place helps them and helps Google. Only list areas you will really travel to.

5. Get a quote

A short form: name, phone, address or area, type of job, a description, and a photo if possible. Say how fast you reply, and how a quote works: free site visit, written quote, deposit rules. Keep the questions few.

6. Contact

Phone, WhatsApp, email, working hours, emergency hours, and the same business name and address you use on Google. Add a few questions: do you give a written quote, what warranty do you give, do you handle permits.

Build it with Claude on ContentMetric

You can type these into the AI assistant inside the ContentMetric editor, or into Claude if you have connected Claude to your site (that needs the Pro plan). Changes land in your draft, and nothing is public until you press Publish. Small, clear requests work better than "make it look professional". Replace the details in square brackets with your own.

First build:

Services page:

Projects page:

Quote form:

Local search:

Later edits are one line each: "Add a new project called [name]", "Change emergency hours to [hours]", "Add [district] to Areas we cover". Always read what it changed before you publish. If you are new to AI editing, read whether it is safe to let AI edit your website.

What the quote form does and does not do

A plain contact form is on every plan, including Free. It sends each message to the address you choose and keeps every submission in a table in your site. Photo upload on a form is a Forms & Bookings feature, so it needs Pro or above.

On Pro and above, Forms & Bookings is included in the plan. It has an Appointment request template, weekly hours with a set number of places per slot, a Bookings inbox where you confirm or cancel each request, and a confirmation email to the customer if the form asks for their email. You mark a job as paid yourself.

Our help pages do not describe invoices, written quote documents, deposits taken at booking, job tracking or text reminders. If you need those, use a dedicated tool for your trade and link to it from your site.

Google Business Profile tips for trades

Many people call a contractor straight from the map. Set this up before you polish the site. More in how to get your business on Google.

• Say whether you are a service-area business. Google gives plumbers as an example of a business that visits customers and does not serve them at its own address. If you work from home, remove your address from the profile.
• Set your service areas by name. You can set up to 20, by city or postal code. A radius is not allowed, and the whole area should be no more than about 2 hours of driving from where you are based. Service-area businesses can have only one profile for the whole area.
• Use the services editor. Google's own example for a plumber is services such as installing a faucet or repairing a toilet. Add a short description for each, and a price if you can stand behind it.
• Keep hours exact. If you do emergency work, say so in your description and your hours.
• Collect reviews with job details. Google says more reviews and good ratings can help local ranking. Ask happy customers to say what job you did and where.
• Add real photos. Your van, your team, finished jobs. Reply to every review, including the bad ones.

ContentMetric, Wix and Squarespace for contractors

Our view: if you want to send proposals, take payments and track jobs from the same account as your website, Squarespace lists more of that than we do, and Wix has stronger scheduling. Choose ContentMetric if you want a clear, good-looking site that you describe in words and edit by asking, with a quote form feeding your own phone and email and, on Pro, a specialist who designs and keeps it up to date. See the Wix alternative page and our AI website builder comparison.

A simple first week

• Day 1: list your services, areas and hours. Pick your best six finished jobs and photograph or find the before and after shots. Build the first draft.
• Day 2: fix the wording by hand and send a test quote request from your phone.
• Day 3: publish, then update your Google profile so the details match word for word.
• Day 4 onward: ask every finished customer for a Google review that names the job, and add each new project to your site.

Other trades have their own guides: cleaning businesses, interior design and real estate agents.

Common questions