Guide 6 of 11 · 8 min read

Cleaning business website: what house and office cleaners need

By the ContentMetric team · Checked on 17 October 2026

People look for a cleaner when something has gone wrong: guests are coming, a lease is ending, or the office looks tired. They search, open two or three sites, and send a message to the one that looks trustworthy and says plainly what it costs and where it works. This guide shows the pages to build, what goes on each, the prompts to type, and how to set up your Google listing. Near the end we compare us with Wix and Squarespace, and we say where they are stronger.

The six pages a cleaning business needs

1. Home

In the first screen, say what you clean and where: "House and office cleaning in [area]". Add a Get a quote button and a phone or WhatsApp link. Under that, show three short points that answer a nervous customer: who comes into my home, what do they bring, what if I am not happy. Only claim what is true, for example insurance or background checks you really have. Add two or three review quotes from real customers.

2. Services and prices

Split it into homes and offices. For homes: regular clean, deep clean, move-in and move-out, after-party. For offices: daily, weekly, one-off. Give a "from" price or a price per hour or per room size, and say what is included, for example "kitchen, bathrooms, floors, dusting". Say what is not included, such as inside ovens or windows, and what costs extra. A page that is honest about extras gets fewer arguments later.

3. Areas we cover

List the towns, districts or postcodes you serve, one line each. This helps visitors and it helps Google, because people search for "cleaner in [district]". Do not list places you do not really serve.

4. Get a quote

A short form: name, phone, address or area, type of place, number of rooms or floor size, how often, and preferred start date. Add a box for notes such as pets or key access. Say what happens next: "We reply within one working day with a price." Keep it short, because every extra question loses some people.

5. About us

Who you are, how long you have cleaned, how your team is trained, and what products you use. A real photo of you or your team in uniform builds more trust than any stock picture.

6. Contact and questions

Phone, WhatsApp, email, working hours and your usual response time. Add five or six questions: do you bring supplies, how do you take payment, what is your cancellation rule, what if something is damaged. Keep it identical to your Google listing.

Build it with Claude on ContentMetric

You can type these into the AI assistant inside the ContentMetric editor, or into Claude if you have connected Claude to your site (that needs the Pro plan). Changes land in your draft, and nothing is public until you press Publish. Small, clear requests work better than "make it nicer". Replace the details in square brackets with your own.

First build:

Services page:

Quote form:

Local search:

Later edits are one line each: "Change the deep clean price to from [price]", "Add a new area, [name]", "Add a question about pets to the FAQ". Always read what it changed before you publish. If you are new to AI editing, read whether it is safe to let AI edit your website.

How quotes and bookings work on ContentMetric, honestly

On the Free plan you can add a plain contact form. It sends each message to the address you choose and keeps every submission in a table in your site, so nothing depends on an email arriving. That is enough for a quote form.

On Pro and above there is an app called Forms & Bookings, included in the plan. It has an Appointment request template and weekly schedules with a set number of places per slot. Each request lands in a Bookings inbox and you get an email. You confirm it yourself, and the customer gets a confirmation email if the form asks for their email address. You mark a booking as paid yourself.

Our help pages do not describe invoices, recurring weekly jobs, staff rosters, deposits taken at booking or text reminders. If you run many crews, use a dedicated cleaning or scheduling tool and link to it from your site.

Google Business Profile tips for cleaners

Most cleaning customers find you on Google Maps or in the local results, so set this up first. More in how to get your business on Google.

• Decide if you are a service-area business. Google gives cleaning services as an example of a business that visits customers and does not serve them at its own address. If that is you, remove your home address from the profile.
• Set your service areas by name. You can set up to 20 areas, by city, postal code or similar. A radius around your base is not allowed, and the whole area should be no more than about 2 hours of driving from where you are based.
• Use the services editor. Where it is available for your category, you can list services with a description and a price. Google asks you not to put prices or phone numbers in custom service names.
• Keep details complete and the same everywhere. Google says complete, accurate information makes a business more likely to appear in local results. Local ranking is based mainly on relevance, distance and prominence, and more reviews with good ratings can help.
• Reply to every review. Do it politely, including the bad ones.

ContentMetric, Wix and Squarespace for cleaners

Our view: if your business runs on recurring jobs, several crews, deposits and automatic reminders, Squarespace and Wix give you more built in, and a dedicated cleaning-business app gives you more again. Choose ContentMetric if you want a clear, good-looking site that you describe in words and edit by asking, with a simple quote form feeding your own diary and, on Pro, a specialist who designs and keeps it up to date. See the Wix alternative page and our AI website builder comparison.

A simple first week

• Day 1: write down your services, prices, extras and areas. Gather five good photos. Build the first draft.
• Day 2: fix the prices and wording by hand. Send a test quote request from your phone.
• Day 3: publish, then update your Google profile so the details match word for word.
• Day 4 onward: ask every happy customer for a Google review, and reply to each one.

Other trades have their own guides: contractors and renovation, salons and real estate agents.

Common questions