Guide 1 of 5 · 8 min read

Salon website builder: what a hair or beauty salon site needs

By the ContentMetric team · Checked on 17 October 2026

A salon website has one job: turn someone who searched "hair salon near me" into someone who books a chair. This guide shows the pages to build, what goes on each one, the prompts to type, and how to set up your Google listing. Near the end we compare us with Wix and Squarespace, and we say where they are stronger.

The six pages a salon needs

1. Home

Show what you do and where you are in the first screen: "Hair colour and cuts in [area]", your opening hours, and a Book button. Add three or four photos of real work, a short line on who you are, and two or three review quotes that real clients have given you. Never invent a review.

2. Services and prices

This is the page most visitors want. List every service with a price or a "from" price and a rough time. Group them: cuts, colour, treatments, nails, brows. Say what is included, for example "cut and blow-dry". If prices change by stylist level, say so plainly.

3. Book

A short form: name, phone, the service, a preferred day and time, and a note for anything special such as a patch test. Say what happens next: "We confirm by message within a few hours." Put your cancellation rule here too.

4. Team

A photo, a name and one line for each stylist: what they love doing, how long they have worked, which services they take. People book people.

5. Gallery

Before and after photos, finished styles, the shop itself. Use your own photos, with the client's permission. Add one line of text under each, such as "Balayage, 4 hours", so the page has words as well as pictures.

6. Contact and find us

Full address, phone, WhatsApp link, hours including public holidays, nearest station or parking, and how to get in (lift, stairs, ground floor). Keep these details exactly the same as on your Google listing.

Build it with Claude on ContentMetric

You can type these into the AI assistant inside the ContentMetric editor, or into Claude if you have connected Claude to your site (that needs the Pro plan). Changes land in your draft, and nothing is public until you press Publish. Be specific: small, clear requests work better than "make it nicer". Replace the details in square brackets with your own.

First build:

Services page:

Booking form:

Local search:

Later edits are one line each: "Change Saturday hours to 9am to 5pm", "Add a new service, gel manicure, 45 minutes, from [price]", "Replace the first Home photo with the one I just uploaded". Always read what it changed before you publish.

How booking works on ContentMetric, honestly

On Pro and above there is an app called Forms & Bookings, included in the plan. It has an Appointment request template. You can also make a schedule of weekly appointment hours, so a visitor picks a day and a time, and set how many places there are for each slot. Every booking lands in a Bookings inbox and you get an email. The customer gets a confirmation email if the form asks for their address. Bookings do not take card payments: you mark a booking as paid yourself after a bank transfer.

Our help pages do not describe separate calendars for each stylist, a sync with Google Calendar, or automatic text-message reminders. If you need those, use a dedicated booking tool and link to it from your site. See the comparison below.

Not on Pro? The Free plan still lets you add a plain contact form. It sends each message to the address you choose and keeps them in a table in your site.

Google Business Profile tips for salons

For most salons, your Google listing brings in more new clients than the website does. Set it up carefully. We also cover this in how to get your business on Google.

• Choose a specific category. Google's own example is to pick "Nail salon" instead of "Salon". Pick the one that fits your main work, then add a few extra categories, not one for every service.
• Fill in the services list. Google lets some business types list services with a description and a price. Use the same names and prices as your website.
• Add a booking link. You can add a Booking link to your profile, and choose a preferred link if you have more than one. Point it at your Book page.
• Keep hours exact. Add special hours for public holidays. Google says complete, accurate information makes a business more likely to appear.
• Add real photos. Google asks for JPG or PNG files between 10 KB and 5 MB that are in focus and well lit, with no heavy filters. Add your logo, a cover photo, the shopfront, the chairs and finished work.
• Answer every review. Google says more reviews and positive ratings can help your local ranking. Reply politely, including to the bad ones.

ContentMetric, Wix and Squarespace for salons

Our view: if your salon lives on a busy diary with several stylists, text reminders and deposits taken at booking, Wix or Squarespace give you more of that built in, and a dedicated salon app will give you more again. Choose ContentMetric if you want a good-looking site that you describe in words, edit by asking, and, on Pro, have a specialist design and keep up to date, with a simple request form feeding your own diary. For a full list, see our AI website builder comparison and the Wix alternative page.

A simple first week

• Day 1: gather your price list, six to ten good photos and your hours. Build the first draft.
• Day 2: fix the prices and wording by hand. Test the booking form from your own phone.
• Day 3: publish, then update your Google listing so the details match word for word.
• Day 4 onward: ask every happy client for a Google review, and reply to each one.

Brand-new to AI editing? Read whether it is safe to let AI edit your website first. Other trades have their own guides too: fitness and photography.

Common questions