Guide 3 of 5 · 8 min read

Fitness website builder: gyms, studios and personal trainers

By the ContentMetric team · Checked on 17 October 2026

Someone searching for a gym or a personal trainer is deciding whether to trust you with their body. Your website has to answer three questions fast: can you help someone like me, where are you, and what do I do next? This guide covers the pages, the prompts, your Google listing, and where bigger platforms do more than we do.

The pages a fitness site needs

1. Home

Say who you train and the result they want, in plain words: "Strength training for busy people over 40 in [area]". Add your location, one real photo of you or your space, and one button, such as Book a free first session. Avoid vague claims like "transform your life".

2. Services or programmes

One short block per offer: one-to-one training, small groups, classes, online coaching, nutrition support. For each, say who it suits, how long a session is, how often people come and the price or "from" price. If you do not show prices, say how to find out.

3. Timetable (gyms and studios)

A simple table of class names, days, times, coach and level. Say if people must book. A clear timetable is one of the most visited pages on a studio site, so keep it current.

4. About the coaches

Names, photos, qualifications you really hold, and years of experience. Add one line on how each person trains clients. Never claim a certification you do not have.

5. Results and reviews

Short, real client stories with permission, and before and after photos only if the client agrees. No invented quotes. No promises of a number of kilos or centimetres: results vary, so say so.

6. Book or contact

A short form: name, phone, what they want, any injuries or health notes they are happy to share, and a preferred time. Add address, map link, parking, opening hours and a WhatsApp link. Add your cancellation rule.

Build it with Claude on ContentMetric

Use the AI assistant in the ContentMetric editor, or Claude if you have connected it to your site (Pro and above). AI changes go to your draft and stay private until you press Publish. Swap in your own details in the square brackets.

First build:

Services:

Timetable:

Booking:

For the weekly timetable change, say: "Move Thursday's 6pm class to 6:30pm and add a note that it is full until November." Look at the draft before you publish.

What booking can and cannot do on ContentMetric

On Pro and above the Forms & Bookings app is included. It has templates for Appointment request and Class sign-up. You can build a schedule with weekly appointment hours, or a course intake with several sessions, and set the number of places per date. When places run out, that option shows as full. Each booking goes to a Bookings inbox, you get an email, and the customer can get a confirmation email.

Be aware of what is not there. Bookings do not take card payments, so you mark a booking as paid after a bank transfer. Our help pages do not describe recurring membership billing, class passes or credits, a member login, a mobile app for members, or check-in at the door. A gym with hundreds of members needs a gym-management system for those, and your website can link to it. A solo trainer or a small studio usually does not.

One privacy point: health notes are personal. Ask for as little as you need, and read the help page on privacy and spam protection for bookings before you ask for anything sensitive.

Google Business Profile tips for gyms and trainers

Most local searches for "gym near me" or "personal trainer" are answered by the map, not by a website. Get your profile right first. More in how to get your business on Google.

• Pick your primary category carefully. Google says the categories you choose affect your local ranking, and that you should pick a specific one. Add only a few extra categories.
• Do not add categories for other businesses. Google's own example: if your health club has an independently run cafe, the cafe should have its own profile.
• Know how ranking works. Google says local results rely mainly on relevance, distance and prominence. You cannot pay for a better local ranking.
• Add a booking link. You can add a link where customers book an appointment, and set a preferred link. Point it at your Book page or your booking tool.
• Show real photos. Add the entrance, equipment, studios and coaches. Photos should be in focus, well lit and unfiltered. Add a short video, up to 30 seconds, if you have one.
• Collect and answer reviews. Reviews and replies help you stand out. Ask members at the end of a good session, and reply to every review in a calm, polite way.

ContentMetric, Wix and Squarespace for fitness

Our view: if you want classes that people pay for at booking, with text reminders, Wix or Squarespace is ahead of us today. If you want a clear, quick site that you can change by typing, with a request or sign-up form feeding your own system, ContentMetric is simpler, and on Pro we will design and keep it up to date for you. Compare more in our AI website builder guide, or read the Wix alternative page.

A simple first week

• Day 1: write down your services, prices and timetable. Take six real photos.
• Day 2: build the draft and read every line for claims you cannot back up.
• Day 3: test the form on your phone, then publish.
• Day 4: update your Google listing so hours, services and links match.

Also in this series: salons and restaurants.

Common questions