Page loads and leads

The first block on your site's dashboard is Page loads and leads. It shows how busy your site has been over the last 30 days and what that brought in.

Page loads

The left half counts page loads: every time one of your pages was sent to a browser or a program. The small line under the number shows each day.

This is not a count of people. It includes search engines and other robots, and automated checks, because there is no reliable way to tell them apart from a person. One person who opens five pages counts as five. So read it as a sign of how much activity your site gets, and watch whether it goes up or down over time.

We leave out our own uptime check, which visits every site every few minutes.

Counting uses nothing on your pages. There is no script, no cookie and no banner. The figures come from the network that serves your site.

When the numbers start

• Before you publish, there is nothing to count, and the block says so.
• On the first day, the first figures can take up to a day to show.
• After about two months, a small grey change next to the number compares the last 30 days with the 30 before. It needs 60 days of figures, so it stays hidden until then. A drop in page loads is shown in grey, not red: fewer robots is not bad news.

If the page loads say Not available right now, try again in a few minutes. Your leads are still up to date.

Leads

The right half counts the leads your site brought in over the last 30 days: form messages, bookings and shop orders added together, with the change from the 30 days before.

Under the total there is one row for each kind. A row only appears if your site uses it, and clicking a row opens where those leads live:

• Form messages opens Data, where the entries your forms collect are kept. See Forms and submissions.
• Bookings opens your bookings.
• Shop orders opens your orders. Only placed or paid orders are counted.

Taps on a WhatsApp chat button are not counted. The button is a plain link.

Move it, remove it, bring it back

Press Customize on the dashboard to move or resize the block, or to remove it. To bring it back, press Add block and choose Page loads and leads.

Common questions

Why is the number different from Google Analytics? Google Analytics counts browsers that run its script and tries to leave robots out. This block counts everything that loaded a page, robots included, so it is usually higher.

Why does a new site show page loads before anyone has seen it? Search engines and scanners find new sites quickly. That is normal, and it is why the block says robots are included.